As a new restaurant, much of your focus is going to be on perfecting the menu and deciding on a concept. These are essential parts of the branding process. In order to properly advertise your brand, you need signs that will suit your desired image. Signage should be attention-grabbing, attractive, and relevant to the business. Here are some design tips for creating the perfect restaurant signs.

Tips for Designing a Great Restaurant Sign

1. Make It Legible

No matter what image direction you want to go in, make sure your sign is legible. You may be fond of curly, fancy fonts, but they won’t do you any good if potential customers have a hard time deciphering them. Research shows that difficult-to-read signs are perceived with negativity due to the extra mental processing they require.

2. Stand Out

The last thing you want is for your sign to blend in with surrounding businesses. Catch and hold the attention of drivers and pedestrians alike with dynamic signage. Most of all, make it memorable and easily recognizable. Simple but unique shapes, imagery, and lettering will remain in the minds of your customers as they decide on a restaurant.

3. Choose Colors Wisely

Colors have a big impact on customer perception. In fact, one study found that color boosts brand recognition by 80%. Look into the psychology of color to determine what suits your restaurant. For example, green has a natural and healthy image, red can stimulate appetite, and black implies sophistication. Color contrasts can also help make your sign pop.

4. Keep It Clean

While you want customers to remember your logo, they should be recalling it in a positive light. Avoid cluttering up signs with an abundance of phrases, images, and colors. With too much going on, people don’t know where to look and lose sight of the big picture. Keep your message organized and straightforward.

5. Always Be Visible

Consider your surroundings when designing signage. Are you visible to both drivers and pedestrians? Is your restaurant identifiable from all angles? Can people see you from across the street? Determine the best areas for increased visibility and get signs with lights to keep business going after dark.

Need help creating fantastic signs to promote your restaurant? Consult the expert graphic design team at AGGRESSIVE of the St. Jacob, IL area. Whether you have a few ideas of your own or are starting from scratch, they have a keen eye for style and in-depth knowledge on the power of advertising. They will design, create, and install your signs professionally. Get started building your brand’s awareness today by calling (618) 410-0534. Learn more about their custom signs online.