Marketing is an essential aspect of business success, no matter what you offer consumers. Along with other advertising efforts, business signs are integral components that attract customers and create great first impressions. Here are a few popular types to help you make the right decision.

Which Type of Sign Is Best for Your Business?

1. Posts 

These signs use a single post or pole to provide information to customers. While they're quaint and charming, they're only able to display limited information due to their smaller size. As a result, post signs are best used as a complement to larger features.

2. Pylons

While similar to the above design, pylon signs feature two posts with a sign situated between them. They're usually at least 12 feet tall, which means they offer great visibility. They can also be combined with LED technology to ensure they're easy to see at night. It's also possible to list information on the front and back of the sign for maximum exposure.   

3. Channel Letters

If you want something truly eye-catching, channel letters are the way to go. Instead of being exhibited on a sign, they individually spell out a business's name and any other words that promote certain services. They can be designed to feature LED technology, which allows for proper nighttime illumination. These business signs are typically installed along building roofs, exterior walls, or other areas with ample room. 

4. Monuments

Monument signs are typically installed at entrances of buildings and situated lower to the ground than other types of signage. They're often used to provide essential information to customers when they first arrive at a business. Monuments are quite versatile in design, as they come in many diverse shapes and configurations. 

5. Awnings

Awning signs serve two important purposes. Along with advertising your business, they can also shield customers from rain and sun exposure. They're a great option for businesses that lack areas around their location for sign installation—like those in strip malls.

No matter what type of business sign you choose, Rodgers Sign Service can help you install it. Since 1962, this family-owned and -operated business has dutifully served customers throughout Elizabethtown, KY, and the surrounding areas. They have experience with many types of materials and designs, including lighted LED signage and channel letters. While they take the time to listen to your needs, they're also happy to make recommendations using their extensive expertise. Call (270) 765-8319 to request an estimate, or visit the website to learn more about their products.