If you are seeking a way to give back to the community through your business venture, consider starting a social enterprise. This option provides services and sells products ethically and for the benefit of others. While there are many resources to help you get started, it is important to know what you’ll face during the process. Here are some of the pros and cons of starting a social enterprise.
Pros
1. You Get the Chance to Solve Social Problems
Making a difference in the neighborhood is extremely rewarding. Getting to see your social enterprise directly change the lives of others is one of the best aspects of starting a business. Whether you are solving small or large social problems, the people around you will truly appreciate your efforts.
2. It Is Possible to Receive Monetary Assistance
When you are starting a social enterprise, you may be able to receive monetary assistance from the government or other private investors. If your business is a non-profit organization, those chances increase. While it does take some effort to seek out this help, having someone to back you is worth it if you want to succeed.
Cons
1. It Can Be Difficult to Make Money
Although some social enterprises receive grants and donations from outside donors, many businesses just break even when bringing money into the business. For your social enterprise to succeed and have the impact you are looking to achieve, you also need to make money.
2. You Need to Constantly Monitor Changes in the Market
Social enterprises offer unique ideas and products that target specific communities. Since communities and audiences are always changing, you must constantly monitor your market. Falling behind can result in your business missing the chance to make sales or update your strategy to maintain interest.
If you have unique business ideas and are looking to make a difference, take a look at the Something Fabulous social enterprise project. They will be happy to guide you through the entire process. Whether you need help with brainstorming or advertising, their informational blog posts and web series are what you need to educate yourself on the ins and outs of social entrepreneurship.