A logo is an integral part of your brand’s identity. It attracts customers, conveys your values, and can be a powerful marketing tool when used correctly. If you’re working with a digital graphics company on a logo, there are several things to keep in mind. Here is a helpful guide, so you get exactly what you’re looking for and know how to use it effectively.

What Are the Different Types of Logos?

Wordmark

These logos usually consist of a company’s name or initials, similar to Coca-Cola®. They have a unique font and color that’s simple, yet effective, at conveying your company’s identity. You’ll often see these on websites and business cards.

Lettermark

Lettermark logos often use a business’s initials as the foundation of the design. They’re helpful for companies with long names that wouldn’t fit well on a card or small medium, such as Johnson & Johnson®.

Icons/Emblems

These digital graphics represent a brand’s products and services with a simple image. A construction hat for a contractor or a lightning bolt for an electrical company are examples. They’re perfect for when a company’s name doesn’t provide a lot of insight into what they do. Emblems also stick in a customer’s mind, such as the McDonald’s® golden arches, and can distinguish a company from its competitors.

How Do You Choose the Right Logo?

Legibility is essential with logos and digital graphics. If you’re creating a billboard, a wordmark, for example, must be large and have an easy-to-read font because drivers have limited attention when they’re traveling 55 mph on a crowded road. For a storefront sign, however, you can have a more complex combination of emblems and wordmarks. People on the street are walking slowly and will be able to pay better attention. If you’re creating business cards or a website, know the limitations of the borders. A logo that’s too large will crowd the card or page, making it difficult to include additional text and images with everything looking messy.

Whether you want to rebrand your business with digital graphics and logos or add a custom sign to your advertising, the team at Hightech Signs is qualified to handle the job. Based in Texarkana, TX, they’re backed by 26 years of satisfied customers. They’ll work closely with you to create electronic message centers, business signs, LED signs, and banners. Learn more about their work and experience on their website or call (903) 838-8999 to schedule a consultation. Connect on Facebook to receive news and updates.