If you’re starting a new business or rebranding your current one, the name of your company matters a lot. It’s how people will recognize you and spread your services through word of mouth. When it comes to your business sign, though, how your name is written matters almost as much as the name itself. To choose the right font, follow the guide below.

A Guide to Business Sign Fonts

1. Opt for Sans Serif Fonts

Fonts are grouped into two primary categories: serif and sans serif. Serif fonts are recognizable by the small lines at the ends of each letter. While this makes the font more readable on the page, it can provide unnecessary visual clutter on a business sign. Sans serif fonts keep it clean and simple so that even someone strolling by can spot your business and quickly read the sign.

2. Keep It Simple

No matter how clean your sans serif font is, it doesn’t matter much if you’re cramming too much information onto your sign. If your business name is long or you want to include a slogan, you’ll need to scale up the size of the sign so that it’s still legible.

3. Don’t Overdo the Capitals

Readability is your prime objective with a business sign, so you might be tempted to put everything in capitals. However, in many cases, all caps can actually make a sign less legible. That’s because capitals are more uniform, so while they create a clean appearance, they can also make it harder to read a sign from a distance. Use a mix of capitals and lowercase letters for maximum signage impact.

Advertise your business with help from the dedicated professionals at Hightech Signs in Texarkana, TX. For the past two and a half decades, they’ve served businesses throughout Arkansas, Louisiana, and Oklahoma with custom sign fabrication and installation. Whether you want a simple banner or an advanced electronic display, give them a call at (903) 838-8999 or learn more on their website.