Hard seltzer is carbonated water that contains alcohol and fruit flavors. If you own a bar or restaurant, acquiring hard seltzer from your beer distributor and adding it to the menu will expand your beverage options and help the business appeal to a larger customer base. Here's what you should know about how hard seltzer is made, as well as some of the reasons for its increasing popularity.

How Is Hard Seltzer Made?

As with other types of alcohol, the first step in hard seltzer production is fermentation. Water, sugar, and yeast are blended to create a sugar wash. The yeast feeds on the sugar, which causes the yeast colony to grow. As it does, it converts the sugar it consumes into alcohol and carbon dioxide. When there is no sugar left for the yeast to feed on, the fermentation process stops.

The fermented sugar wash is then filtered, which produces a clear, flavorless alcohol base. Fruit flavor—natural, artificial, or a combination of both—is added. The base is diluted with carbonated water and canned before being packaged and sent to beer distributors around the world.

Why Is Seltzer Popular?

Hard seltzer is a healthier alcoholic beverage than cocktails made with soda, wine coolers, overly fruity drinks, and other sweet libations. This is because it generally contains less sugar and fewer calories and carbs. Most of the sugar is converted to alcohol during the fermentation process, which allows the sugar content to remain low. Also, because it comes in single-serve cans, portion control is easier with hard seltzer.

Perhaps the biggest appeal of hard seltzer is its unique and refreshing flavor. It is really unlike any other beverage offered by your beer distributor. It has a distinctly crisp taste with lovely undertones of fresh fruit flavor. It is versatile enough to be enjoyed on its own or with a meal, and there are enough flavor options to give your customers a good selection of choices.

Enjoy the benefits of hard seltzer for your business by placing an order with Classic Brands - Budweiser. Since 1948, they have been serving the Chillicothe, OH, area. They are an experienced beer distributor providing a variety of beverage choices for bars, restaurants, parties, and corporate events. Call (740) 774-2831 or visit them online to learn more about their products.