If your restaurant serves beer, it will likely become one of the most profitable offerings. However, it may prove challenging to make your selection stand out from the crowd. If customers are unsure what to order or are unfamiliar with the drink selection, offering guidance will boost sales. How to boost beer sales and earnings with these easy measures.

3 Key Tips to Help Drive Beer Sales

1. Offer Specials and Discounts

Beer specials, buy-one-get-one deals, happy hours, and meal deals all drive sales. This tactic is frequently used to increase sales on slower nights or to highlight a featured brew. Even better, if your restaurant or bar advertises its specials and discounts on social media and with in-house signs, you'll likely entice customers who had intended to eat in at home to give it a try instead.

2. Provide Descriptions

People who don't already have a strong interest in beer won't be enticed by a straightforward list of drinks without any descriptive aspects. If you're offering a broad variety of beverages, it would be helpful to provide brief descriptions of each that highlight the unique characteristics and flavor profiles that set them apart. 

Customers who usually stick to sodas and waters will be enticed to try something different. One way to give your menu a more refined description is to suggest wine or beer pairings with specific dishes.

3. Highlight Seasonal Offerings

Promoting seasonal offerings like pumpkin beer during the fall is one of the most effective ways to get your customers to make purchases. If your patrons feel as though they only have a short window of opportunity to try unique brews and blends, they're more likely to buy a bottle or a mug. Place signs around your establishment highlighting these offers and instruct your bar staff and waiters to promote these drinks when engaging with customers.

If you want to expand your restaurant's beer offerings, look no further than Classic Brands - Budweiser in Chillicothe, OH. For over 65 years, this leading distributor has offered business owners throughout the area with a broad range of delicious blends and brews. Visit their website or call (740) 774-2831 to learn more.