When it comes to having a good time while out, for Americans, beer is often the drink of choice. There are so many different types and brands available, there is something for everyone. If you are a bar or restaurant owner, or event planner looking to sell more, these tips will help you win raves from your guests.

How to Boost Your Beer Sales

1. Aim for Quality

If you want to increase sales, it’s important to ensure that the beer you are stocking is of good quality. Many people will be willing to pay more for a better tasting or higher quality beer, so make sure that your selection includes brews with a good reputation and from reputable breweries. This might include craft beers or premium lagers, as well as popular mainstream brands, such as Anheuser-Busch Products.

2. Offer a Wide Selection

When it comes to increasing sales, variety is key. Instead of just stocking one type of beer, try to offer customers different types and brands from around the world. This could include IPAs, stouts, lagers, porters and other styles. This helps to make your bar or restaurant stand out from the competition, as customers can get a different taste every time they visit.

3. Promote Special Events

Hosting special events such as beer tastings and tap takeovers can help to boost sales. This can be a great way of introducing customers to new brews and will also attract more people to your bar or restaurant. Event ideas include beer festivals, meet the brewer events, and pairing dinners.

4. Utilize Social Media

Make sure that you’re taking advantage of platforms like Facebook and Instagram. Posting pictures, videos, and reviews about different beers will help you reach a wider audience and increase awareness of the brand. Ideas for posts include beer-pairing suggestions and behind the scenes tours of breweries.

5. Offer Incentives

Offering incentives for purchasing certain brands or beers can help motivate customers to buy more from you. This could include discounts on multiple purchases or freebies such as branded merchandise or glasses with each purchase. Other ideas include loyalty rewards, competitions, and gift cards.

If you want to expand your restaurant or event's alcohol offerings and get customers interested in what you have to offer, look no further than Classic Brands - Budweiser in Chillicothe, OH. For over 65 years, this leading distributor has offered business owners and event planners throughout the region with a broad range of delicious beers designed to suit all tastes. Visit their website or call (740) 774-2831 to learn more.