Even in the digital age, business cards play an integral roll in networking and sales. To be effective, they must be clear and impactful, which is why you should follow best practices when designing digital prints. The following tips will help you stand out from the competition and make a positive impression.

A Guide to Creating a Stunning Business Card

1. Use Consistent Design & Brand Elements

Your business card should be consistent with your company’s brand. Place the logo prominently on your card and make sure it matches the one you use for other marketing activities. Use a primary color and two complementary hues to help you stand out. Additionally, use a clean, easy-to-read font, so your name, e-mail, website, phone number, and other information are easy to read.

2. Don’t Overload It With Information

A business card should include pertinent details only. Avoid putting in too much information, so that it’s easy to read and doesn’t overwhelm the reader. Crowding can also impact appearance. Digital prints may not hold ink well if the text is too close. Use both sides of the business card, and don’t be afraid to leave white space; when used strategically, it brings focus to the text and logo so that your message is clear and the recipient isn’t distracted by excess details.

3. Work With the Pros

Poor paper stock and a shoddy print job can hinder your card’s impact. Flimsy cards are easy to damage, and cheap printing can make it look faded after just a few weeks. Once you’ve finalized your design, visit a reputable print shop. Select a high-quality cardstock that will hold color well and speak with store staff about their recommendations for digital prints. They can advise you on stocks and finishes—such as varnishes or cut die—that will help you stand out.

If you’re looking for reliable printing services in Kenton County, KY, contact Nulmaging Professional. They offer a wide selection of printing services, including digital prints, general and poster-sized prints, and photo prints on canvas. Visit them online or call (859) 261-7427 today to speak with their staff about your next print job.