Whether you’re just starting a small business or are well-established in your community, it’s important to have a strong support group of entrepreneurs who are successful at or excited about the same ideas you are. That’s why business networking is so important. Below, the Greater North County Chamber of Commerce, which serves Florissant, MO, shares tips to implement as you find networking opportunities.

5 Business Networking Tips for Entrepreneurs

1. It’s About Relationships

Networking is not about using people who can help you get where you want to go—it’s about forming relationships. As you build a business, you need more than just favors and physical help. You also need emotional support and encouragement, which only friends can offer. When you become part of a community of entrepreneurs, you’ll find others who are looking for the same relationships. For the best results, ditch the business jargon and reach out on a personal level.

2. Smile

If you’re not sure where to start when developing relationships, keep it simple. If you’re attending a business networking event, exude a welcoming aura. Smiling is wonderfully effective when making friends. With your winning grin, you can break into circles you want to be a part of.

3. Listening Is as Important as Talking

Communication is the cornerstone of every successful relationship, but talking is only half of the exchange. People like it when you express interest in them by listening attentively. Use their names and remember what they’re doing and what their interests are. Once they feel special and important, they’ll form a connection eagerly.

4. Be Enthusiastic

It’s natural to be excited about what you’re doing with your small business. Share your ideas and passion with others, as this kind of excitement is infectious. Chances are, other guests are attending events because they’re passionate about something too. Learn what drives them and how you can encourage their project—and be encouraged in the process.

5. Follow Up

Finally, don’t expect the other person to reach out to you. Ask for phone numbers, email addresses, and other online networking information so you can follow up with new acquaintances. Offer to grab coffee or lunch so you can learn more about mutual interests and further develop those relationships.

If you’re looking for fruitful business networking opportunities, turn to your local chamber of commerce. The Greater North County Chamber of Commerce offers plenty of resources and events to benefit entrepreneurs. Connect with them and others in your situation by calling (314) 831-3500, and visit their website to learn more.