Lockdowns triggered by the COVID-19 crisis have put enormous pressure on companies of all sizes, but small businesses have been hit the hardest. Local retailers, storefronts, restaurants, and other companies often don’t have the savings necessary to weather extended shutdowns, so supporting these businesses during tough times is extremely important. The following guide outlines a few ways to support your community's economy and small business organizations.

How to Support Small Businesses During a Pandemic

1. Shop Local

Whether you’re stocking up on groceries and necessities or buying a gift for yourself, choose to patron a local establishment. To adapt to the current climate, many small business organizations have taken their operations online. This offers a convenient and safe way to support these entrepreneurs even if they haven’t reopened their storefronts.

If you’re ordering food, contact the restaurant directly instead of using a delivery app. This helps local eateries avoid the fees and charges associated with using these services.

2. Buy Gift Certificates

If you’re looking for a present or planning to make a future purchase from a specific store, buy a gift certificate from them. This gives the shop cash they can use now to pay employees, cover the rent, and keep the lights on. When the business reopens, you can cash in the gift card for the item you need.

3. Share Social Media Posts

You can still help out small businesses without spending money. Get the word out about your favorite establishment by liking and commenting on their social media posts to help increase visibility. Sharing enjoyable content and beneficial information about discounts, sales, coupons, and carryout offers can expand the business's audience.

Engaging with a company online not only assists with building their brand awareness, but it can also bring in new customers. This extra patronage could help them stay afloat during a crisis.

The Greater North County Chamber of Commerce has been serving the community of Florissant, MO, since 1955. They pride themselves on working for the interests of small businesses throughout the region, providing networking, training, and resources to entrepreneurs across a variety of industries. Visit their website or call (314) 831-3500 to learn more about the benefits of joining a small business organization. Connect with them on Facebook for helpful tips and important local updates.