When you run a small- or medium-sized business, attracting the right talent is crucial to your success. The people you hire are the lifeblood of the company. Not only do they interact with customers and serve as the face of the store, shop, or office, but they also create the products or provide the services that you rely on to thrive. That's why a winning recruitment plan should be a part of your overall business development strategy. Consider including these three methods to draw in top talent.

How to Recruit More Employees

1. Seek Referrals

Talk to the current employees you trust and whose work you can most reliably count on. Ask them if they have any recommendations of friends, family members, or former colleagues that they think might be interested. 

Referrals make the screening process a bit easier. When you have a current staff member offering a positive recommendation, the person they mention is likely someone they feel will be a good fit for both the position and the business.

2. Match or Exceed the Going Rate

Employees want to feel appreciated, and the best way to do that is to pay them what they're worth. Not only will this help you draw in more talent, but it will be a crucial part of your business development and evolution. 

Consider the positive word-of-mouth your business will get among job seekers and the public when they know that you offer a competitive rate. This shows an investment in your workforce, which is something employees and customers appreciate. Research the average pay rate of similar positions in the area, and match or exceed that general amount.

3. Offer Benefits

Almost half of all job seekers cite attractive benefits as a major factor driving them to apply for a job, while 80% of employees said they would prefer additional benefits over a pay raise. The message should encourage you to provide a comprehensive benefits package to your employees. 

Integrate these into the business development plan, with the goal of expanding the package as the company thrives and expands. A good starting point includes offering health insurance, paid time off, and flexible scheduling.

If you need business development assistance in the Florissant, MO, region, turn to the Greater North County Chamber of Commerce. Since 1955, this organization has been providing North County business owners with networking opportunities, luncheons, and chamber of commerce events designed to boost all aspects of your company's presence. Call (314) 831-3500 to inquire about becoming a chamber member, or visit them online to learn more.