Virtually every industry was affected in some way by the coronavirus. While many individuals are now vaccinated, many businesses continue to struggle to return to prepandemic revenue levels. Small businesses, in particular, must adopt creative marketing strategies to promote business development in a post-COVID-19 world. Here are a few ideas to consider.

A Guide to Marketing Strategies for Post-COVID Business Development

1. Nurture Your Existing Client Base 

COVID-19 lockdowns and quarantines taught many consumers that it was possible to exist on just the bare minimum. Only venturing out for groceries and enjoying at-home entertainment, like streaming shows and playing board games, was enough to get by for months.

When restrictions lifted, many people were happy to get back out and patronize their favorite local businesses, but some are still hesitant to explore new territories. Boost your company's business by nurturing relationships with existing customers; offer loyalty programs exclusively for repeat visitors, such as a free haircut after several color sessions or a free sandwich after 10 visits.

2. Build Your Online Presence

Even though many businesses are now fully operational, consumers have fallen into a comfortable routine of staying at home. Some people are not only still working from home, but they are also spending more time online. 

Connect with current and prospective customers by reaching them digitally, whether it's through Instagram®, Facebook®, or Google®. A robust business development strategy should encompass content across all online and social platforms. Update your pages and posts regularly, and consider running ads to reach your target audience.

3. Offer Exclusive Deals 

Another way to attract customers is to promote compelling deals. Buy-one-get-one free offers, discounts on merchandise or services, and other savings options could encourage previous customers to return or new customers to seek out your business. Incite a feeling of urgency by cutting the deal off at a specific date. In addition to mailers and in-store coupons, you might also offer online coupons or “mention this ad” deals.

If you’re looking for business development strategies for your company, turn to Greater North County Chamber of Commerce in Florissant, MO. This organization is made up of more than 400 businesses looking to strengthen the local economy and provide exceptional services to community members. Discover some membership benefits for small businesses online, or call (314) 831-3500 to learn more.