Social media is an integral part of any effective marketing plan, especially for small businesses looking to establish their brand identity. However, leveraging the power of these platforms takes much more effort than simply setting up an account and posting ads. Below are a few business development tips for making your company stand apart online.

How to Make the Most of Social Media for Small Businesses

1. Create a Plan

Like any part of running a business, you’ll need a strategy for running social media accounts. Start by setting clear goals and objectives. Are you hoping to create brand loyalty, collect signups for a mailing list, or convert customers? You may also need to research which platforms your target audience uses most, and look into what competitors are doing.

2. Tailor Activity to the Network

Most business development experts recommend posting to Facebook® at least once a day, as well as including a photo and call to action with each post. If you’re using Twitter®, send tweets at least five times a day if you can generate enough content. If you’re targeting a business audience, you may want to include LinkedIn® in the marketing plan and post every week.

3. Research Your Audience

Social media allows you to carefully craft and target messages, so the more data you have, the better. Many analytics providers will give detailed information on the demographics who engage with your keywords most often, as well as which hashtags, links, and types of content are most effective.

4. Create a Uniform Brand

Many new customers may interact with your social media pages first, so consistent branding is essential for building an online presence. The landing pages on each social media platform should have a similar look and feel, using colors and images you want to associate with the brand. The profile picture on each site should be the same, and use the same typeface whenever possible.

5. Engage With Your Audience

Social media provides the opportunity for two-way engagement with your audience, which helps establish relationships small businesses depend on. Instead of thinking of your social accounts as broadcasting platforms, engage in conversations with your audience. Responding to comments, soliciting opinions, and getting feedback will make your accounts more active and help build brand loyalty.

No matter what industry you’re in, Greater North County Chamber of Commerce offers the business development resources you need to succeed. They provide businesses throughout the Florissant, MO, area with social media training, networking events, and opportunities to create new connections. Visit their website for more on their business development events, follow their Facebook for tips and advice, and call (314) 831-3500 to learn about the benefits of membership today.