When it comes to small business development, you must have a strong connection with the rest of the community to really make an impact. Community ties enhance brand awareness and also show potential customers that you have their best interests in mind. Here are a few steps business owners can take to boost their community involvement. 

How Small Business Owners Can Get Involved In Their Communities

1. Support a Local Cause or Charity

Local charities do good work for your community, and by joining them, you show that you're invested in the area where you live. If possible, volunteer your time to develop connections with others in the neighborhood. You can also donate money or goods to a worthy cause, such as providing canned goods for a food drive or financially supporting a local animal shelter. Customers want the businesses they patronize to be passionate about the causes they care about, especially on the local level. 

2. Create a Customer Loyalty Program

While attracting new customers is crucial, you must also retain the ones you already have. Loyalty programs reward repeat customers and show that you genuinely appreciate the patronage your business receives. 

For instance, coffee shops can offer a free beverage after a customer makes a certain number of purchases. Customers will remember this good treatment and are likely to tell their friends and loved ones about it, as well. 

3. Partner With Other Small Businesses

Partnerships are a major aspect of small business development. By joining up with like-minded business owners, you can help each other promote your goods and services. This allows you to reach a wider audience than would have been possible on your own. Partnerships also establish that you care about the surrounding community and want to see fellow business owners succeed, which makes a positive impression on customers.

If you live and own a business in Florissant, MO, join Greater North County Chamber of Commerce to strengthen your ties to the surrounding community. This organization has specialized in small business development for more than 67 years. They host many local events that offer prime opportunities for networking. They can help new entrepreneurs develop effective business plans while also promoting established businesses to ensure their continued success. Visit them online to learn how to become a member, or call (314) 831-3500 for more information.