Competent, enthusiastic employees are key to any business’s success. If you are in the midst of small business development tasks and want to attract more potential hires, there are many things you can do. Review some of the best ways to make your business more appealing to worthy candidates here. 

What Are Some Ideas for Attracting Potential Hires?

1. Create Accurate, Engaging Job Descriptions

If potential employees read job descriptions that leave out important details, they probably will not continue with the hiring process. Inaccurate or vague descriptions come across as deceiving and therefore do not make good first impressions. 

By providing detailed job descriptions, possible hires will know what to expect. It also helps to make the descriptions engaging, because it shows off your business’s fun side and how it is a wonderful place to work. Depending on your brand, adding casual language or amusing anecdotes can be a good idea. 

2. Offer Benefit Programs

Employee benefits program creation is usually further up the small business development ladder, but is absolutely worth considering. Offering to cover medical, dental, and eye care services makes your business more appealing, especially if benefits are offered in conjunction with an HSA program. 

Review what you can provide in light of your current financial status. You can always add additional benefits as your business grows, such as dental and eye care, in addition to medical coverage. 

3. Emphasize Work/Life Balance Perks

Potential hires want to know their lives won’t consist of working for you and that’s it. Stressing the importance of work/life balance and how it contributes to happier, more energized, more productive employees is therefore key. 

Work/life balance examples include allowing employees to make their own schedules, so long as they work eight hours a day, five days a week. Other examples include paid time off (PTO), volunteer days, and “recharge” days where employees take the afternoon or the whole day to relax. You can also provide in-office perks that help employees feel balanced, such as a gym or meditation space.

For professional assistance with small business development, work with the Greater North County Chamber of Commerce. Serving Greater North County, MO, since 1955, this chamber of commerce provides a wide range of small business services and remains a pillar of the community. Call (314) 831-3500 today to schedule an appointment or learn more about small business development services online. Like the Facebook page for the latest news and updates.