When you’re a business looking to both build your consumer base and strengthen relationships with existing customers, it could be difficult finding the best way to do so. With the help of the marketing consultants at Zodiac, you’ll no longer have to play the guessing game with your customer base again. The New York City-based software company has developed a program that tells marketers which customers will return, and which will not.

Through decades of research comes a cloud-based software that incorporates simple transaction logs and predicts revenue generated by each customer using data science. This software also pulls demographic information and behavioral patterns to determine if, how often, and how much each customer spends, painting a complete picture to help you determine both how to market to that specific customer, or whether to focus your attention elsewhere. With so much money devoted to obtaining and retaining customers, this software company will help you find which customers are making your investment worthwhile.

Not only is this marketing software intuitive and revolutionary, it also offers seamless integration into your existing platforms and data streams, including Facebook, Google AdWords, Demandware, and Bronto, improving the software’s functionality and accuracy.

If you’re looking to improve your business through proven data analytics that help you see through empty data and predict which customers you should continue to invest in, get a “reading” from this software company today. Call Zodiac at (617) 248-9797 to speak to a friendly staff member or visit them online to see how their software works. You can also like them on Facebook for up to date information.