The printer experts at Laser Line hear just about every printer myth there is. Some commonly believed myths were true in the past, but today’s laser printers and copier are different. In fact, according to the pros at Laser Line, you’re impacting your bottom line if you don’t move beyond the myths and find the laser printer that most effectively meets your business printing needs.

Here are the Top 5 Myths about printer service:

Myth 1: It’s cheaper to just buy a new printer when it breaks after the warranty expires.

Truth: Dollar for dollar it is rarely cheaper for you to replace a printer whenever it needs service. Here at Laser Line, we get this question all the time. The misunderstanding comes from basing your decision to repair on the price of the printer vs. repair cost. A timely repair by a trained and certified printer technician will keep your operating costs the lowest possible.

We have data on over 35,000 regularly serviced printers that clearly establishes it is almost always more cost effective to repair your printer than to replace it.

Myth 2: Your Printer doesn’t need service.

Truth: Printer service is essential to getting the most value and life from your printer investment. Office printers are reliable, so users often believe the printer requires no service.

However, there are still major components that will need service during the life of your printer. At Laser Line, customers who maintain their printers experience less downtime and significantly longer life.

To get the lowest total cost of ownership, timely service is essential. Be “Service Savvy” and have your laser printers serviced regularly. In the long run, you will win the TCO game.

Myth 3: Brand Name or OEM (Original Equipment Manufacturer) Cartridges don’t fail.

Truth: They do fail, just not as often. Premature cartridge failure can be a symptom of a service problem with the printer. A dirty printer will often contaminate a toner cartridge so that it fails.

What happens when the toner you purchased from the Office Supply store or online retailer dumps toner throughout your printer and onto your floor? It is stressful enough asking for a refund for the broken cartridge much less expecting them clean up the mess.

Every Laser Line toner cartridge comes with a performance guarantee. If a toner fails to meet expectations it will be replaced and any mess will be cleaned up.

Myth 4: My printer doesn’t need to be cleaned.

Truth: Laser printers are dust factories! They might be high tech, but the nature of printing is a dirty process. Did you ever get toner on your clothes or drop a cartridge on your office carpet? Yep. Nasty stuff.

Toner is super fine and leaks from cartridges contaminating the inside of your printer in toner dust. The evil twin of dirty toner is paper dust. Paper dust is like airborne sandpaper. It wreaks havoc inside your printer. It is so fine that it gets blown into every nook and cranny, contaminating critical components. Simply changing your cartridge doesn’t remove the paper and toner dust.

The solution to this problem is a regular cleaning. At Laser Line, we clean every printer that we service and maintain under our programs. Our clients appreciate this valuable service because it reduces downtime, extends the life of their printer, and reduces the cost of printing.

A clean printer is a happy printer. And a happy printer will always end up costing you less to operate.

Myth 5: The printer with the lowest price is the printer with the lowest cost.

Truth: That $299.00 laser printer on sale at the office supply store looks like a bargain, yet can end up costing you 3 to 5 times as much to operate. Buyer Beware. In the office printer industry, the money is made on the cartridge. That $299.00 printer can end up costing you more than a printer selling at $899.00.

How is this possible? The lower priced laser printer has a much higher cost per page. The trick is in the yield. Yep, the manufacturer puts less toner in the cartridge, prices it about the same, but that makes your cost per page go way up. Often 3-5X as much. That’s when your bargain printer is NOT a bargain.

Clearly, it’s time to break free from the old myths. If you live in the Maryland, D.C. or northern Virginia region, call Laser Line at (410) 636-1700,or visit them online and let the printing experts help you find the office copier and printer that’s right for you.