When it comes to office supplies, a color printer is one of the best investments. No matter how much work is done digitally, there is always some type of paperwork that needs to be circulated, either within the office or with customers or clients. To better understand why these are worthwhile for your business, here’s what you need to know.

Why You Should Have a Color Printer at Work

1. Increased Retention

Documents with color are more eye-catching, and because of that, they stick with the person reading the content. If you’re working with graphs and charts, incorporating colors helps drive home the point better than simple black and white. Color serves as additional information that a viewer or reader can latch onto and file away. 

If there are separate ideas or statistics that you need to distinguish between, having them in varying colors displays the difference between them and makes it easy to remember.

2. More Persuasive

Not only are color documents easier to remember, but thanks to color theory, they’re also more persuasive if you’re trying to sell something or convince someone of an idea. Although the exact connotations vary from culture to culture, in the West, warmer colors are very stimulating and active, whereas cooler colors are more calming and sophisticated. 

So, you’re talking about something exciting, you’re better off using reds or oranges. However, if you’re aiming for reassurance, blues and greens are better at communicating that.

3. Conveys Professionalism

Finally, when it comes to paperwork with customers or clients, color printers give you the opportunity to show them you mean business. This is particularly true if you’re working with images or graphics, whether it’s a menu or a full report. Most people know that color printing is always inherently more expensive, so when you give them something in color, they understand you’ve made an investment.  

If you’re seeking a color printer for your workspace, Laser Line can help. Based in Jessup, MD, they’re the trusted source for printing supplies and repairs throughout the state, Washington D.C., and Northern Virginia. You can learn more about their services and HP® products on their website and Yelp page, but if you have any questions, call them at (410) 636-1700.