3 Ways to Improve Your Business Print Advertising
Print advertising is a cost-effective marketing solution that can provide a fantastic return on investment if you do it properly. Whether you’re new to advertising your small business or just want to revamp an established advertising plan, you’ll see the best results if you follow specific practices. Use the tips below to make the most of managed print services.
A Guide to Smart Advertising
1. Less Is More
It may be tempting to try to cram as much information onto a sheet of paper as you can, but this may overwhelm people. Your readers don’t want to look at a big wall of text, as it can be too much to read at one time for them.
Instead, choose one message with a call to action, so people know what they are supposed to do when they get the advert (call you, visit your shop, schedule a reservation, etc.). Leave plenty of white space on the page. Using graphics to get your point across will make it easily digestible as well as eye-catching.
2. Solidify Your Branding
Before you begin advertising, put together a brand style guide for your business. This guideline will help you stay consistent through your advertising. Decide what colors and fonts you will use—stick to two or three of each.
If your logo comes in multiple layouts or colors, decide which you want to use on your print pieces. This consistency over time builds brand recognition with your audience, which is precisely what you’re aiming for with your marketing efforts.
3. Use Colors
Using the bold colors outlined in your branding style guide, create an eye-catching and easily readable piece. Use contrasting colors so your readers don’t have to work to make out the letters. This means using dark letters on a light background or light letters on a dark background.
You can also use color to draw attention to a certain part of the piece. For example, if you have your normal text in black and your call to action in red, the reader’s eye will be drawn to the call to action.
Laser Line makes your print advertising and all of your other printing needs simple in Jessup, MD. Their managed print services are efficient and thorough. They sell, service, and repair the finest printers from top industry manufacturers such as SHARP®, HP®, Xerox®, IMB®, and Canon®. They also carry a wide selection of printing supplies to equip your machine. Learn more about their managed print services online or by calling (410) 636-1700.
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