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If your business only has a black and white printer, you should consider expanding your supply of appliances. Color printers are very popular nowadays, inexpensive, and offer a variety of benefits. Here are some reasons you should install a color printer in your office.

Why You Should Use a Color Printer for Your Business

1. Creates Professionalism

Printing in color is preferable for documents like letters and flyers, as it signals both quality designs and paper materials. Handing a client a colorful handout in a meeting shows that you’re not willing to cut corners to create the best documents possible. 

2. Reasonable Costs

color printerColor printing used to be much more expensive than printing in black and white. However, over the years, the prices of printing in color have gone down considerably. Inkjet printers today are designed to quickly print documents, so you can produce more flyers in less time. 

3. Makes Documents Look Better

Black and white documents can look dull and repetitive instead of vibrant and inviting. It may even be hard to differentiate separate parts of a graph or other visual aid if they are all in gray tones. Color printers create crisp, clear visuals that will allow your employees or customers to get your message clearly.

4. Helps Retain Information

In a survey, 69% of respondents said they understand new concepts better when they see them in color. This means that a client is more likely to remember your presentation or contact information if it’s displayed on a colorful handout, and employees will remember training information better if it’s accompanied by a lively brochure.

 

Considering buying a color printer for your business? Laser Line supplies businesses across Maryland, D.C., and northern Virginia with quality copiers and printers with partnerships with brands like HP®, SHARP®, HP®, Xerox®, IBM®, and Canon®. They’ll manage your printing solutions and repairs so you can focus on your business. Visit their website to learn about their products or call (410) 636-1700 to speak with a printing expert today.

 

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