Texting has become one of the most popular ways to interact with customers. Businesses can use SMS to send out deals, updates, and reminders to engage with their audience. Texting is still possible if you have a landline that relies on physical phone lines rather than cellphone towers. Learn how you can integrate SMS and how it will benefit your company.

How Does Text-to-Landline Work?

When it's created, every phone number is given a service profile identifier (SPID). This includes landlines, VoIP phones, and toll-free numbers. First, your landline number is assigned to a texting platform and provider. Once approved, your landline service provider will release your SPID to the texting provider to activate the service. 

Customers and partners can still call your office on the same landline without interference. To send texts from your number, simply use a computer or connected smart device.

What Are the Benefits of This Feature?

A text-enabled landline helps you engage with your customers. You can’t always answer calls if you’re in meetings or away from your desk. This SMS service allows you to get back to customers right away with an automated text, letting them know you’re busy and will connect with them soon. Sending texts also allows you to juggle multiple callers at the same time. Rather than keeping them on hold, you can send a text that includes an update and the ability to schedule a callback time.

Texting is also shown to be more successful for communicating. Customers are more willing to open a text than listen to a voicemail because it’s faster and easier. Text messages have a 98% open rate, with most customers reading the message within 3 seconds. This can result in more customer engagement when you text with promotions and business opportunities.

If you’re ready to upgrade your landlines to send SMS, contact 1stPoint Communications of Atlantic City, NJ. Since 2015, this company has helped businesses optimize their communication systems, including VoIP phones, audio conferencing, and web hosting. Learn about these opportunities on their website or by connecting on Facebook. You can also call (212) 884-4400 to speak to a team member about setting up these services.