Printers are essential pieces of equipment in most offices. If you don’t own one that prints in color, your company might be missing out on several important advantages. Here’s why you should consider adding a color printer to your professional workspace.

Why You Should Have a Color Printer In Your Office

1. Handle In-House Printing

If you have a traditional black-and-white printer in the office but need color printing for a large project, you’ll likely have to outsource the task. While this is effective, it can be both time-consuming and costly to seek out a company as well as the funds to do it.

You can skip this step by investing in a full-color printer that handles all of the work for you. This will allow you to conveniently print documents in-house and reduce office costs. 

2. Make a Statement

Whether you’re printing a flyer for the upcoming office party or a batch of mailings to send to your clients, it’s important to create documents that capture attention. Color printing helps you accomplish that much more efficiently than the standard black copy on a white background.

People are more likely to notice information that involves color, and it may even influence how well they retain the information. Color helps the mind process and remember facts, which can be essential in achieving your company’s desired result.

3. Create Effective Branding

Rich, bright colors help companies promote themselves more effectively— people recognize businesses from their attention-grabbing logos. By having a color printer, you have the opportunity to bring attention to your logo and have it be a memorable factor in your documents. 

You can even use different colors to make slogans, catchphrases, and special announcements stand out. Color helps simple letterheads look more professional and streamlined. Your branding efforts depend largely on these simple factors, so using it is a great way to draw attention to your business.
 

Are you seeking a color printer for your office? Head to Bluegrass Office Systems in Lexington, KY. Serving locals since 1981, the locally-owned company proudly carries a wide selection of high-quality Canon® office equipment. You’ll find dependable multifunctional devices that combine the printer, scanner, and copier in one. Visit the website for information, or call (859) 293-0435 to speak with a representative.