Holiday decorations are an excellent way to update your storefront windows. When you catch the eyes of passersby with a new design and seasonal cheer, you will draw many potential customers inside. Below are several strategies to create a festive and attractive display, without spending too much money.

What Are the Best Tips for Decorating Storefront Windows?

1. Create a Christmas Tree

Arrange your products or packaging in a triangle that resembles a Christmas tree. You can reinforce your branding by using packaging for the tree’s main structure, such as shoe boxes or store bags hanging from twine. Then, hang products along the branches.

For example, if you sell jewelry, attach earrings to cardboard ornaments and drape them around the tree. If you want to use an actual tree, lay your products around the base with some wrapped presents to show how they make excellent holiday gifts.

2. Design a Winter Scene

For an abundance of holiday cheer, lay down white felt on the inside of your window. Then, pull cotton balls apart and hang them from fishing line to create the illusion of snow. Finally, create some small houses with cardboard, and place lights behind them so that you illuminate the storefront windows.

If you own a clothing store, dress your mannequins in seasonal items that you want to showcase. Then, use window paint to add trees and snowflakes on the inside of the glass to create the illusion of winter weather.

3. Offer a Photo Opportunity

If you have a large window, create something that encourages people to take a photo of it. People love to take pictures of themselves in front of unique designs, and this is an opportunity to receive free advertising. For example, paint angel wings in the window so that someone could stand in front of them. Or, apply decals with a snowman that encourages children to pose with it. Make sure to include your business’s name and social media information so that you can interact with the post throughout the season.

If you need to upgrade your storefront windows before the holidays, contact Aladdin’s Glass & Screen Products Inc. in Nicholasville, KY. This locally owned and operated company has been crafting commercial glass doors, mirrors, and windows for residents throughout Lexington for more than 25 years. Visit the website for more information about their services. Call (859) 887-4070 to schedule a free estimate.