The paint color you choose for your retail store can dramatically change how your customers perceive your products because people’s minds associate certain hues with different emotions and ideas. Take this into account when choosing the colors for your painter to use. Here are a few to consider.

Color Options for Your Store

1. Orange

Warm colors like orange make customers feel welcome, reassuring them that they’re in the sort of store where they’d like to shop. Orange also makes people feel like they’re being called to action—that they need to act before a deal or particular item goes away. This color should be used sparingly throughout your space. Ensure your painter only uses it on about 20% of your walls.

2. Yellow

Yellow is one of the easiest colors to see, so it’s often the one people notice first, even if they’re not looking directly at it. This means that it can help storefronts grab the attention of potential shoppers. Use this color tastefully—for accents only; your painter can help you choose a shade that’s eye-catching but not too strong.

3. Blue

Cool colors like blue and green are calming. They make your customers feel secure and trusting, so painters often choose this color for banks or department stores. Blue tones also aren’t too bright and won’t overpower your merchandise, so it’s OK to use on entire walls.

4. Pink

People perceive pink as a very feminine color. For this reason, it can especially attract the eyes of female customers, making it excellent for stores with makeup, lingerie, and perfume. Be careful, however. If you also want to cater to male customers, some won’t step foot in a pink store because of preconceived notions about the hue.

5. Red

Seeing the color red increases your heart rate and even ups your testosterone levels. For this reason, red creates urgency. It might be appropriate in an outlet store to develop a sense of scarcity, encouraging customers to buy more. Just don’t use too much red, as it can create anxiety or overstimulation in large doses.

BRS Custom Painting in Wentzville, MO, employs experienced painters to help retail clients get the perfect color. Their team is fully licensed and insured, and they’re accredited by the Better Business Bureau®. They’re also up to date on the latest trends and use industry-leading paint brands like Sherwin Williams®. Visit their website to explore their services, and call (636) 219-9749 to schedule a free color consultation and estimate.