Starting a business is exciting. It can also be a daunting undertaking since there are many steps to take to help your new venture thrive. Once the finishing touches on your retail store, restaurant, boutique, or other enterprise are complete, you need to properly and effectively promote your brand to bring in customers, guests, and clients. There are many ways to get a business noticed, from sign installation to social media. The following guide offers some tips to help you with your marketing plan.

How to Promote a New Business

1. Create Promotions and Giveaways

Consumers never tire of freebies, so consider implementing a giveaway or another promotional scheme that attracts your target demographic. Some of the ways you can pique consumer interest include free gifts with purchase at community events, exclusive discount codes for customers who sign up for the email list, free grand opening products and services, and complimentary goody bags featuring product trial sizes. Experiment with different options to see what garners the most response and brings in the most revenue. 

2. Design Amazing Signage

Eye-catching sign installations help drivers and pedestrians notice your business, encouraging them to learn more. Work with the local sign company to determine what options are ideal for your business, such as vinyl graphic wraps on company and family member vehicles or custom banners for community events, conventions, or trade shows. You could even choose an LED sign that keeps your business name illuminated all night long. Quality sign installations often become synonymous with the brands they represent, helping owners improve the business's visibility.

3. Use Both PPC and SEO Services

Pay-per-click (PPC) advertising services put your business where you want it: on the first page of a Google® search. You only pay when a consumer clicks on your ad to learn more about your business, such as the latest promotional package on your website. This option increases conversions, encourages customer loyalty, and heightens brand awareness. 

You should also utilize search engine optimization (SEO) services that boost your business through avenues like long-tail keywords, location and landing pages, and guest posts with backlinks. PPC options provide instant results, while SEO increases site rankings and conversions on the local or national scale over time via quality content. 

Create amazing business signs with services from SignMakers of Hardin County in Elizabethtown, KY. They also offer sign installation services and provide a wide variety of options, from LED signs to channel letters. This locally owned and operated company boasts over 20 years of experience, and they have a talented team of graphic designers that is dedicated to bringing your visions to life. Call (270) 737-0835 to start your project, or visit the website to learn more about their services.