Graphic design is a powerful marketing tool, and there are many ways to utilize it. If you want to get more creative with your efforts, vinyl graphics are one of your most versatile options. They bring rich color and unique design to marketing materials. The following guide outlines a few ways to incorporate them into your campaign.

How to Use Vinyl Graphics to Boost Your Brand Awareness

1. Wall Signage

Most people are familiar with large wall or window signage made of vinyl graphics. These are perfect for storefronts, especially when advertising an upcoming or ongoing sale. You have endless font, color, and imagery options when you work with a quality sign company, and you can potentially reuse the pieces for a few years if you offer the same deals annually.

2. Wayfinding

Attracting customers in a large shopping center isn’t always easy because there’s so much competition around. You want to draw customers to your store the moment they enter the mall, and creative wayfinding can help. Vinyl graphics can be applied to floors and walls to direct customers to your shop. Use messages, arrows, and other imagery to create an experience that makes it fun and easy for them to find you.

3. Vehicle Wraps

If your team is out and about often, vehicle wraps ensure that you’re constantly marketing your business. HVAC companies, for example, can wrap their technicians’ vans in vinyl graphics that include the name, services, and contact information. Your fleet will act as a mobile billboard every time drivers hit the road. This can lead to more business while your team is on the job.

If you think vinyl graphics could enhance your marketing efforts, turn to the trusted professionals at SignMakers of Hardin County. This business is backed by more than 20 years of experience, and they create custom graphics and signage for companies of all sizes throughout Elizabethtown, KY, and the surrounding areas. They offer everything from custom banners to logo design and digital printing. They also handle sign installation for LED and electronic business signs. Start exploring their products and options on their website, and connect on Facebook for news and updates. Call (270) 737-0835 to speak with a representative about your needs.