Your company logo is a direct representation of what your brand stands for. It subtly communicates business goals and values to potential customers through its wording, design, and color palette. With this in mind, it should be eye-grabbing and unique. Watch for the three signs outlined in this guide that may indicate your company's branding is stale and due for a graphic design revamp. 

How to Know If Your Business Needs a New Logo

1. It's Too Complex

Logos with varying colors, shading, and patterns may have been all the rage a few decades ago, but minimalism is favored in today's branding and marketing world. Simple but unique graphic designs are straightforward and recognizable. They are also easier to share across various mediums. Their simplicity can make your website, internal office memos, subscription emails, and social media channels feel cleaner and less cluttered.

2. It's Hard to Read

Poor coloring, font style, or accent choices can make the company name within the logo difficult to read. This negates the entire purpose of having a logo. You want something that is legible from a considerable distance and doesn't leave people confused as they try to discern the writing. 

Avoid using similar backdrop and font colors. Instead, pick shades that contrast so the words don't blend in with the backing. As a general rule, do not use cursive fonts unless the letters in your business name are still easily read from a distance.

3. It Looks Too Similar to Another

If your logo was inspired by a large corporation's design—or maybe, incidentally, looks a lot like it—it can hurt your brand. You want to stand out as your own business and not be confused with anyone else. In order to differentiate yourself from the competition, you need a graphic design that is clearly yours and yours alone.

If you're looking for graphic design professionals to help create your new business logo, reach out to Signmakers of Hardin County in Elizabethtown, KY, for help. This sign shop offers custom solutions for affordable prices. Whether you want to upgrade your building sign to an LED model or you need custom banners and vinyl graphics to promote a sale or event, their team will walk you through every step of the process—from design conception to installation. View a gallery of their work and learn more about their services online. Call (270) 737-0835 to schedule a consultation and discuss your vision with a graphic design team member.