Branding is a major consideration for all businesses, no matter what goods or services you offer the public. For instance, quality logo design ensures your business is easily recognizable, but it can also communicate important information quickly. Along with other considerations, you'll need to select the right colors for the design. Here are a few strategies you can use when making color selections. 

What Is Color Theory?

Color theory is a school of thought that balances different colors to ensure perfect harmony within a design. At the core is the color wheel, which features a full spectrum of colors in a circular design. Primary colors include red, yellow, and blue, while secondary colors can be created by mixing those shades together. There are also complementary colors, which are situated directly across from each other on the color wheel. 

The psychology of color is another important aspect of color theory. For example, some colors are thought to soothe the nerves and boost your mood, such as green and blue. On the other hand, red and orange are thought to induce excitement and enhance energy. In this case, choosing the right combination of colors can make consumers feel a certain way about your business. 

How Does Color Theory Help When Creating a Logo Design?

First, think about the message you want to convey with your logo and signage. Do you want to increase confidence in consumers? If so, black, white, and gray are good selections. If you want to communicate that your business is fun and lively, yellow and orange might be better for the design. On the other hand, blue and green can make customers feel at ease, which is perfect for businesses that offer enhanced rest and relaxation. 

You also want to ensure that the colors you select don't clash. Accordingly, consult the color wheel and focus on those colors that are complementary. Complementary colors can also give people a sense of satisfaction, since they play off each other so beautifully. 

When you need reliable assistance with logo design, the graphic designers at SignMakers of Hardin County Inc. are happy to help. They take the time to get to know your business and brand to help design marketing materials effectively. They're also extremely skilled in sign creation, whether you want traditional signage or dynamic LED signs. Visit the website to learn more about their services, or call (270) 737-0835 to schedule a consultation in Elizabethtown, KY.