If you recently invested in LED signs for your business, you’ll enjoy the many benefits these signage options provide. Not only are they eco-friendly, but they also allow you to program different messages and graphics that invigorate your marketing plan. To help with your programming efforts, review the following tips.

How to Program LED Signs for Businesses

1. Ensure the Messages Are “To Size”

When your LED sign messages are not sized correctly, what you want to convey to your target audience does not get across. Ensure the current message is the right size by using the provided sign software or a graphics editing program—whichever is available and easiest for you to work with. It is also a good idea to stand at different distances to see if you can read the sign. Have employees do the same for optimal visibility. 

2. Consider Using Full-Color Graphics and Animation

Bright-colored graphics help your business signage stand out. Choose hues in line with your business’s color scheme for continuity purposes, and consider animated graphics, if they apply. For example, if you operate a coffee shop, your LED sign could feature an animated cup of coffee. The coffee mug could have a smiling face or steam rising from it. As with bright hues, animated graphics grab consumer attention. 

3. Avoiding Scrolling

Scrolling text is often available with digital sign software, but drivers and pedestrians only see one or two lines of text as they pass by. Stationary is easy to see and read, which prevents confusion about what you are marketing. You can always change the message whenever you want, such as to announce a new sale or big event. 

4. Utilize the Automatic Brightness Feature

A digital sign programmed to brighten during the day and dim slightly at night keeps your message visible no matter what time it is. However, it is important not to use the highest brightness option at night, since it can temporarily blind drivers and increase the risk of accidents. Depending on the signage you are working with, you can either set a brightness schedule or utilize the sign’s light sensor. 

For quality LED signs that make your business pop, rely on SignMakers of Hardin County. Serving Elizabethtown, KY and the surrounding areas, this company puts 20 years of experience to work for regional businesses. Call (270) 737-0835 today to discuss your needs, or visit the team online for more information.