If you own a small business, having a strong online presence is critical. Although social media profiles are helpful, they can't replace professional websites. To make the most of your business's digital reach, consider investing in professional web design and a custom domain name. Having the company's name in the URL allows your business to shine. Learn more about the benefits of custom domains in the guide below.

Why You Should Have Your Own Domain Name

1. Convenient

Customers and clients usually expect a business's website to have a domain name similar to their company's name. It's just like how they expect the web design to be similar to the storefront or any other type of visual branding. 

When typing into their web browser or phone, people will generally write the company name followed by .com or .net. If the URL is too long or filled with unrelated words, people won't remember it easily, ultimately leading to lost business opportunities. Keeping it simple makes it easier for people to find the company online and become loyal customers. 

2. Better Search Results

Merely having the business's name on every individual page helps your company rank better in search results. The more the establishment is mentioned, the easier it will be to find it.

When paired with search engine optimization (SEO) techniques, a custom domain name will improve the business's online presence significantly. When residents in the area search for your services, they'll be more likely to click on your website. As people discover the company online, you'll see more sales and growth. 

3. Professionalism

When you have a website with a custom domain name and high-quality web design, it shows that you're willing to invest in the business. People are more likely to trust a company that matches its online presence. A professional website shows that you're committed to the cause and have established yourself in the industry.

Also, setting up a custom domain allows you to use it for your emails. Having the company name in the email address makes messages more professional and trustworthy. 

If you're ready to elevate your business's online presence, get in touch with Intellicom. Based in Kearney, this experienced computer and IT services company has been trusted throughout Greater Nebraska for nearly 30 years. They will set up a custom domain name, create a professional web design, and take care of any other enhancements you might need. Learn more about the company on their website, or call (308) 237-0684 if you have any questions.