When it comes to web design for your business, functionality and visual appeal are crucial to offering a good user experience. However, you must also ensure that your site is compliant with standards set forth by the Americans with Disabilities Act (ADA). Meeting these standards makes certain that users with disabilities can enjoy the full capabilities of your website, which offers quite a few benefits. 

Why Having an ADA-Compliant Website Is So Important

1. Positive Reputational Effects

Consumers these days are a lot more ethically minded than in the past. As a result, businesses that take the necessary steps to accommodate all people will be viewed more favorably than those that don't. Your brand's reputation is key to attracting new customers and ensuring the ones you currently have remain loyal. By updating your site to ensure ADA-compliance, you'll enjoy a reputational boost. 

2. Enhanced Search Ranking

Search engines like Google have a set of standards they use to rank websites on search result pages. User experience is an important metric for ranking sites, as search engines want people to be privy to the best possible experiences online. Ensuring ADA-compliance means that all users can enjoy a great experience on your site. Accordingly, your search rank can increase as a result, which means more people will be privy to the goods and services offered by your website. 

3. Avoidance of Possible Penalties

In the past, penalties for neglecting ADA-compliance were relegated to physical spaces. These days, it's possible for businesses to incur penalties when their online spaces are not fully accessible to all users. In this case, you may fall victim to a costly lawsuit that will set your business back exponentially. While ensuring ADA-compliant web design is best from an ethical standpoint, it can also protect your business from litigation. 

Proudly serving the Greater Nebraska area, the web design team at Intellicom will ensure that your site is fully compliant with important rules and guidelines. In addition to helping you build an impressive website, these tech gurus can also help with networking, cybersecurity, hardware maintenance, and many other areas. Their telecommunications expertise ensures you remain plugged in to the digital landscape, which is the key to modern business success. Schedule a consultation today by calling (308) 237-0684 or learn more about their services online.