Every business needs a functional website to showcase their services, but that’s only part of the equation. Successful online marketing also depends on your ranking in search results, which makes Search Engine Optimization (SEO) an essential component of good web design. When customers search for businesses like yours, the tips below will help your site appear at the top of the list.

How to Promote Your Website

1. Focus on Page Titles

Brief, descriptive titles that tell customers exactly what each page is about will increase traffic and, therefore, your search engine ranking. The home page is especially crucial, so give it a punchy title that sums up your business in a few words. The same concepts hold true for blog article titles, which should be 60 characters or less.

2. Optimize Your Site for Mobile

Thanks to the advent of smartphones and the availability of low-cost tablets, mobile devices account for nearly half of all web traffic in the US. To increase user satisfaction, most major search engines give priority to web designs that are optimized for mobile. Not only will this increase your rankings, but it will also make it easier to navigate for many of your users.

3. Choose Appropriate Keywords

SEO keywords tell users and search engines what your site is about—and should be incorporated within the metatags and text and behind relevant pictures. Any effective SEO program starts with choosing keywords that accurately reflect what your potential customers are searching for, so start with some research. Understanding and using keywords can get complicated, so you might want to ask your web design professional for help.
 

No matter the size of your business or the industry you’re in, the experts at Intellicom have the skills and experience to give you the incredible online presence you deserve. They pride themselves on offering customized solutions that can be tailored to meet the needs of businesses throughout Nebraska’s Buffalo County. Visit their website now for more on their web design and SEO services. Then call (308) 237-0684 to discuss your project with a member of their team.