An astounding 96% of all Americans own a cellphone. Most of today's phones are equipped with internet access, making it easy for users to browse websites, send and receive texts and emails, and conduct business. If you own a business, optimizing your site’s web design for mobile users will help you enjoy the following benefits.

Why You Should Improve Your Business's Mobile Website

1. Streamline the User Experience

Mobile optimization creates a different website for cellphone users when visiting the same URL as desktop guests. The layout of the mobile site is designed to make information easier to access and the site easier to navigate from a handheld device.

As a result, users enjoy a more efficient, streamlined experience. They can quickly access information, order products or services, or schedule appointments without being tied to a desktop computer at home or work. This will reflect well on your business, demonstrating your commitment to customer-friendly encounters at every step of the relationship.

2. Load Information Faster

With mobile optimization, your business website isn't slowed down by excessive text, bulky graphics, or heavy flash content. Essential information loads onto the screen faster, which has two distinct advantages.

First, it’s more comfortable for the user, minimizing the wait time to acquire data. Second, it can encourage the user to spend more time on the mobile site, as they’ll know that they can get information quickly. They'll learn more about your business and may be more likely to buy products or services.

3. Improve SEO

Search engine optimization (SEO) aims to improve traffic to your website by listing it as close as possible to the top of search engine results pages. When a site appears higher, users are more likely to click on it.

Web design for mobile optimization offers higher rankings on mobile-supported search engines. Also, optimized sites are placed in mobile and local directories. Your business's website will be more easily searchable and findable for your target audience.

When you need your business's website enhanced for mobile browsing, contact Intellicom. The team offers a wide range of IT support services to companies in Kearney, NE. From web design and computer networking to cloud computing and security camera installation, they’ll keep your business competitive and secure in the modern marketplace. Call (308) 237-0684 or visit them online to schedule a consultation.