If you own a restaurant, you likely know which menu items are most popular among your regular customers. While continuing to offer these favorites is a wise business move, it may also be worthwhile to change up your offerings from time to time. For example, introducing croissants when you’ve only served traditional bread before could make a big impact. Here’s why you might want to try modifying your menu.
Give Repeat Visitors a Surprise
Your returning customers keep coming back because they enjoy what your restaurant offers. Yet, giving them more options to choose from could help to ensure that they don’t get tired of your existing options.
You could even wind up introducing them to a new favorite. For example, if you own a breakfast restaurant that’s always served sandwiches on hard rolls, offering sandwiches on croissants could create a whole new level of appeal.
Even if there are tried-and-true recipes that your restaurant serves exceptionally well, offering slight variations can bring a welcome change. Most customers get excited to try something new from a place they like, and they’ll be eager to be among the first to try whatever has recently popped up on the menu.
Attract New Customers With More Offerings
On the other hand, a new menu offering could drive even more traffic into your restaurant. To use the example above, if word should get out that your eatery is now offering croissants, you could wind up attracting a customer base that you never would have before.
Croissant fans who may have previously ventured further to find their favorite baked goods could now frequent your local establishment. To that end, it’s worthwhile to change your menu from time to time and take notes on which products seem to sell most.
As a wholesale bakery, EuroPan can help your business keep things fresh. Located in Hialeah, FL, this family-owned business has been providing a variety of artisan bread to local restaurants for more than 15 years. Explore their full range of products, including croissants, on their website. Or, call (305) 392-5555.