Community-wide events with live music, competitions, and other forms of entertainment are not only exciting for participants, but they’re a way for local businesses to connect with each other and residents. If a festival is happening in your neighborhood, don’t pass up the opportunity to get involved. Take a look at how active participation can boost your business and become a staple of the community. 

Why Businesses Should Set Up a Booth at a Community Festival

1. Increase Visibility

Setting up a booth at a community event can increase your business’ exposure to locals and visitors alike. Not only will attendees be able to see and purchase your products, but they may share their experience with friends who couldn’t make it. Create an Instagram-worthy setup, whether that means funny chalkboard signs or designs, special food created just for this event, or giveaways and prizes. 

2. Connect With Customers

A festival allows you to interact with many people, some of which you may not have come across otherwise. You can form connections with festival goers who are unfamiliar with your business as well as those who are loyal customers. Chat up as many people as you can, asking them how they learned about your business or if they have questions about what you do. Events are also ideal places to let the community know how much you value their business. Show your appreciation by offering coupons, deals, or small gifts to those who visit your booth.

3. Get Inspired

Festivals are filled with a variety of people and businesses all in one place. If your business participates, you can look to others for inspiration. Did a competitor create a raffle for prizes? Was another restaurant giving out free samples of a new dish? You can learn how to draw even bigger crowds at the next community festival. You may even get inspired by the customers. For example, you could ask those who visit your booth to complete a survey about their experience or give you feedback about how they think your business could improve.

If you want to participate in next year’s largest festival in Hawaii, the West Kauaʻi Business & Professional Association is hosting the Waimea Town Celebration from February 15-23, 2020. The event brings together businesses, locals, and visitors to the West Side every year, raises money for restoration projects, and provides fundraising opportunities for various community groups. To find out how you can get involved, call (808) 645-0996 or visit them online.