Hometown festivals, community events, and neighborhood celebrations boost the local economy in several ways, helping small towns thrive. Here’s more information about how these events keep their city flourishing.

How Hometown Events Support Local Economy

1. Draws Crowds

Festivals and special events encourage resident and tourist participation. Residents support businesses at the event by purchasing food, drinks, and assorted goods, such as clothing or home decor. Tourists provide the same type of financial support in addition to renting cars as well as hotels and Airbnbs® to further boost the local economy. They also patronize local businesses while staying in town, frequenting restaurants, souvenir shops, clothing boutiques, grocery stores, and attractions, such as historical landmarks that require entrance fees.

2. Provides Advertising Opportunities

A local business that rents a tent at a community event can increase their reach and brand awareness by providing company information, freebies, and demonstrations. New consumers will walk away with a business’ T-shirts, tote bags, and other items that offer ongoing branding benefits. After the event, businesses may enjoy a wave of new customers and increased revenue.

3. Encourages Future Investments

Large investors and outside companies may want to form partnerships with a local business that’s part of the community. This partnership will help the large party intimately connect with the community while the local business will enjoy financial support. With more revenue, small businesses can open another location and hire more employees, which will create more jobs.

If you want to attend a community event, mark your calendar for Feb. 15 to 23, 2020 for the Waimea Town Celebration in Kauai, HI. For over 40 years, this nine-day festival has celebrated the rich cultural traditions of the island, while providing spectators with live music, delicious food, and marathons. Learn more about the celebration online, or call (808) 645-0996 to ask about their program of events. Connect on Facebook to stay updated on the latest news and announcements.