Wayfinding signage is one of the most common sights in any street or commercial area. While it’s often overlooked, it fulfills as vital a role as business signs in directing customers and visitors to their destination or the services and products they need. If you’ve recently learned that wayfinding signage could benefit your business, you may have several questions about its design and function. Find the answers to your questions below.

A Basic Guide to Wayfinding Signage

What are wayfinding signs?

Wayfinding signs direct visitors from your place of business to various departments or facilities. It can also direct visitors to your premises if you operate in a shared office space or industrial area. These signs typically describe the direction visitors should take, how long it will take them to reach their destination, and how to navigate back to their starting point should they lose their way.

What types of signs can be used for wayfinding?

Traditionally, static signage printed on metal and plastic has been the most widespread type of wayfinding signage. These signs can be made using a variety of fonts, text sizes, formats, colors, and branding schemes to engage with and complement your existing interior and exterior decoration. However, unlike business signs designed to attract visual interest and enhance branding, wayfinding signage should typically feature simple design and basic colors to ensure that your guests can find their way with minimal distraction and delay.

Which businesses benefit the most from wayfinding?

Wayfinding signage is usually most useful for visitors to large facilities such as hospitals, office buildings, industrial and commercial parks, and other large or shared public spaces. Providing directional signage ensures that visitors reach their intended destination on time and without becoming lost or interrupting nearby activities.

Where should I locate my wayfinding signs?

Guests can benefit from both indoor and outdoor wayfinding signs positioned in any area where people routinely gather, such as reception areas and parking lots. They’re also valuable additions to high-traffic hallways and other areas, where visitors may become lost without additional guidance. Expanding businesses often find that adding wayfinding signage to their premises will complement their growth by efficiently directing the increased flow of traffic throughout their place of business.

If you’re interested in enhancing your place of business with easy-to-read, comprehensive wayfinding signage, get in touch with Craven Sign Services, Inc. Serving the High Point, NC area since 1965, this company has designed and created signs tailored to their customers' industry, premises, and aesthetic preferences. To learn more about their business signs and other services, call (336) 883-7306 or visit them online to view a full list of their services.