Channel letter signs belong to the “dimensional” branch of business signs. They are typically made with aluminum sheeting and acrylic materials and offer numerous advantages. Here, learn more about these special commercial signs and why they remain popular among business owners throughout the world.

Regularly Asked Questions Regarding Channel Letter Business Signs

What makes them different from other commercial signs?

Channel letter signage comes in three-dimensional designs and a wide range of colors, sizes, and fonts. The signs light up via LED illumination, but there are some that are manufactured without lights. They are constructed by cutting aluminum and acrylic sheeting to size, as both materials are durable and resistant to rust. Light-diffusing plastic can also be used instead of metal so that light passes through the front and sides of each letter.

Why are they beneficial?

These business signs add depth to storefronts while helping them stand out to consumers using different colors and fonts. Those with lights allow businesses to stay visible throughout the night and continually advertise their products or services. Channel signs also offer installation flexibility since they can be mounted in different ways and require little maintenance. If one letter sustains damage, it can be replaced instead of taking the entire sign down.

Do channel letters offer indoor applications?

While commonly used outdoors, channel letter signs also offer indoor uses. Businesses within mall settings may use channel signs to pique consumer interest. Hotel lobbies also use channel letters often, as do establishments, such as bars and restaurants, who may use them both outdoors and indoors. Such channel signs may or may not feature LED lights depending on the business’s preferences.

What if your company name includes a business logo?

If your company name features a logo at its beginning, middle, or end, it is possible to incorporate it into a channel sign design and promote your brand’s identity. Products that are known as “lightbox cabinets” are manufactured to illuminate logos for channel letter business sign placements. These “cabinets” are made in the shape of the logos. 

Based in High Point, NC, Craven Sign Services Inc provides channel letter business signs, among other architectural sign fabrication services. Serving clients across North Carolina and the rest of the Eastern United States since 1965, the company continues to assist large and small businesses alike. Call (336) 883-7306 today to speak with a team member or visit the sign company online for more information.