The digital landscape has changed significantly, and photographers and videographers are hired to create multimedia pieces that can support a business’ content marketing, brand awareness, and mobile advertising. Although photo and video work well to capture the audience’s attention, there are situations best suited toward one or the other. This guide explains the benefits of each and how they can help your business.

Photographers

Well-taken photos are ideal for social media and business websites because they offer professionalism at a glance. A first-time viewer could be a new customer or prospective client, and a high-quality headshot tells them that you have an attention to detail and care about putting your best foot forward.

Corporate photography shows how the company works as a team. Have candid photos taken to capture powerful moments that depict collaboration, ingenuity, and teamwork. Circulate the images internally to boost morale, or display them on the company website to give outsiders perspective on your brand and how the team operates.

Videographers

Videos can relay a message to clients and employees faster than text because body language and visual cues provide important information. A professional videographer can capture authentic testimonials from satisfied customers to provide you with a reel of positive reviews. Upload the video on your website for prospective clients to see, or play it during a shareholder meeting so that they know the business is doing well.

Videos can produce a high ROI for the company because 90% of users report product videos help them make decisions. If you have multiple clips or videos, you can reuse them for a marketing or brand awareness campaign. Additionally, use stills for posters and mailed collateral, or add interest to a website, blog, or social media post by uploading a short clip.

If you want your business to reap these benefits, hire the professional photographers and videographers from One Moment Hawaii. Although they’re located in Mililani, this dedicated team will travel anywhere on Oahu. They’re equipped with top-of-the-line equipment, including drones, and will use the latest industry techniques to capture the essence of your company’s brand, mission, and objectives. Call (808) 348-4230 to schedule a consultation, or learn more about how they can support your business online.