With the start of a new year, you’ve undoubtedly set goals for how you’ll grow your business in the coming months. But there’s more to achieving this than simply setting a goal to improve your sales. By taking some key actions, you can start the new year off right and grow your business in 2022.

How a Small Business Can Start the New Year Strong

1. Set Daily & Weekly Goals

A large-scale goal can seem overwhelming and unattainable. Yet, setting smaller daily or weekly marks makes achieving significant yearly milestones more manageable. For example, if you want to increase sales by a certain percentage, you can make a daily goal of engaging with a set number of prospects each day. Regular daily and weekly accomplishments put you on track for the bigger picture and help you get into a healthy rhythm for how you approach work throughout the year.

2. Reevaluate Your Sales Funnel

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The start of a new year is an excellent time to evaluate and reassess all business processes. Your sales funnel is one internal aspect to reevaluate. You can look for inefficiencies where prospects are slipping through the cracks or delays are slowing down the onboarding process. Addressing these issues will help you create a more streamlined sales experience that converts more customers and keeps them engaged with your company.

3. Analyze Your Financial Health

There’s no telling what the future might bring—so ensuring your business is on solid financial footing is crucial. When reviewing last year's performance, you can try to identify key areas of loss to find ways of cutting costs. Using prior data will help you make informed forecasts for sales and revenue for the year ahead. Understanding your financial picture enables you to identify the available assets that can help you reach your growth goals.


For help and support as you strive to grow your business, join the Mebane Business Association in North Carolina. For over 30 years, this community organization has provided business development and networking opportunities for local businesses. Visit them online to learn about upcoming events, or call (919) 304-3737 to speak with a team member.