As a business owner, getting in front of existing and potential customers through social media and web advertising is essential. Quality photographs of employees and products can make the company's online presence more unique and informative. If you’re hesitant to book a session at a photography studio, consider these benefits.

Why Does Your Business Need Professional Photographs?

1. Build a Brand Identity

Brand identity is an integral part of any business; it shows customers what you prioritize and represent, setting you apart from others. Photographs create an impactful association in customers’ minds. When customers think about a specific brand, images—with familiar faces and particular colors and shapes—usually come to mind first. 

In deciding on photos for your business, ask yourself: What do I want customers to remember about my company? For example, if customer service is central to your business, get plenty of shots of employees dressed professionally and smiling at the camera. If you want to highlight your company's charity work, you can take photos of staff members in specialty t-shirts relevant to the non-profit you support.

2. Stand Out

Chances are, there are other companies out there that offer similar services to yours. Clear and engaging photos and videos of products may draw in customers deciding between a few similar options. Take images or snippets of products in use, so customers can picture themselves doing the same.

Invite both staff and customers to be included in these photos. The former puts faces to the services described on social media or your website, while the second offers a human element that might comfort those wary of false advertising.

3. Increase Engagement

Research shows that Twitter posts with images are around 35% more likely to be shared. In other words, photos can boost customer engagement with a company, helping get word of your products or services out. To get more people involved, add a caption and encourage people to share their own experiences with your offerings by using a predetermined hashtag.

If you’re searching for a natural light photography studio to take company photos, turn to studio ONE in Highlands Ranch, CO. This 1,300 square foot, beautifully lit space is available for rent by the hour or day. With white walls and modern decor, it’s the perfect spot to create unique images that’ll impress clients. The owner, Christina Poppleton, accommodates individual needs to create the ideal experience. The space is also available for events. Call (720) 480-6783 to discuss options. Book the studio online.