If you’re a writer about to publish a book, you'll need an author photo. Not only will this represent you to the world, but it will form a part of your marketing and brand identity, especially if you’re self-publishing. After all, readers want to know who’s behind the work they love. Before you head to a photography studio, here’s what you need to know.

A Guide to the Perfect Author Portrait

1. Hire a Professional

While you might have some photos taken by family or friends that you love, hire a professional for this portrait. They have a keen understanding of composition, color, lighting, and posing, as well as the equipment to achieve a high-quality image that won't blur when printed.

2. Opt for a Photography Studio

Although outdoor photos are beautiful, there are too many variables to factor in, like the weather or crowds. Instead, choose a photography studio with props like a desk and bookcases. If possible, pick one with natural light; this will create a soft glow that will add warmth to your picture. Experiment with different poses—taking pictures both standing and sitting—and expressions—from smiling to straight-faced—since you can't always anticipate which you will like best until you see it.

3. Consider the Genre of Your Book

To convey a sense of cohesion between your author photo and book, think about its genre. Allow it to inform some of your choices. If your book is somber or existential, you may want to wear something formal and dark. If it’s a light-hearted romantic comedy, you could choose casual clothing in brighter colors. You can also bring multiple outfits to give yourself a greater selection of final pictures to choose from.

If you’re about to be a published or self-published author, take your photographer to studio ONE. Based in Centennial, CO, this natural light photography studio and event space serves creatives throughout Greater Denver. Bright, spacious, and furnished, they have what you and your photographer need to create a memorable author photo. You can preview the space and available props on their website. Call them at (720) 480-6783 with questions.