Planning corporate events is a key marketing strategy to get your business noticed and make connections with potential customers. As a business owner, you may not play a substantial role in the planning process, but staying informed every step of the way can ensure your event stays on target and represents your brand. To guarantee that everything is a success, use these helpful tips along the way.

3 Tips for Running a Successful Corporate Event

1. Establish a Purpose

Before planning can begin, sit down with your marketing team to determine what the purpose of your event will be. During this initial meeting, you’ll answer questions about why you want to put on the event, what you hope people will get out of it, and what kind of value it will bring to your company. Deciding if your event will educate, inform, or drive consumer behavior will help determine your budget, theme, venue, and food.

2. Incorporate Activities 

Once the purpose or goal has been established, you can begin brainstorming themes and activities that will keep your guests engaged. Encourage them to dress up in accordance with the theme of the corporate event.

If you’re planning something for multiple days, brainstorm creative activities that will get people up and out of their chairs to mingle with other participants. Include icebreaker exercises, group chat sessions, or team-building exercises that lead back to your goal for the event.

3. Respect the Budget

Your budget will determine where you host your corporate event, what kind of food you serve, if you provide your guests with libations, and what type of entertainment you bring in.

If you’ve planned other events in the past, stay within that same budget outline. If this is your first event, get several quotes from caterers, entertainment booths, and vendors to best determine how much you’ll need to set aside to plan and prepare a successful event for your company.

Are you looking for the perfect venue spot for your corporate event? Check out the spaces at The Signal in Chattanooga, TN. Located two minutes from downtown, you can easily coordinate your event with local caterers and live entertainment bands. Take advantage of their vaulted ceilings and customizable layouts to accommodate events for 50 to 1,300 people. To get started on your party planning, call (423) 489-4700 or book your walkthrough online.