Powder coating uses electrically charged pigment particles and resin to coat wheel rims. In addition to an eye-catching appearance, the process can provide practical benefits. Here are five reasons to consider powder coating for your vehicle.

What Advantages Does Powder Coating Offer?

1. Protection 

From rain and mud to stones flung from other vehicles’ tires, wheel rims can experience significant stress. Powder coating provides a non-porous barrier to shield the metal from harsh conditions. This can prevent chips, scratching, corrosion, and flaking.

2. Longevity 

Powder coating can last up to three times longer than liquid paint under the same conditions. This is because, after the powder is applied, the rims are baked at a very high temperature. The process fuses the particles and cures the powder coating. This results in a thicker, more durable coating than liquid paint, which simply sits on the surface rather than being bonded to it.  

3. Superior Coverage 

Some complex wheel rim designs have areas that are difficult to reach. On such designs, conventional painting can produce uneven coverage. In addition to the aesthetic drawback, subpar coverage can leave unpainted components vulnerable to the elements. Because powder coating uses an electrostatic charge and curing to bond the powder with metal, it is easier to cover all facets. The result is a smooth, seamless finish with complete protection.

4. Environmental Conservation 

Liquid paint contains volatile organic compounds (VOCs) harmful to the environment, damaging the ozone layer and posing a health risk for people and animals who inhale them. Also, liquid paint can produce substantial waste, as it is impossible to collect and reuse excess. Powder coating contains no VOCs and extra powder can be recycled.

5. Cost-Effective 

Conventional paint costs less up-front than powder coating. However, the latter can save you money in the long term. Powder coating is unlikely to chip or scratch like liquid paint, which reduces the need for re-coats. Its superior protection also means less risk of rim damage.

If you’re interested in powder coating your wheel rims, turn to Gateway Powder Coating in O’Fallon, MO. This local metal resurfacing and coating company is one of the St. Louis area’s most trusted sources for quality, affordable service. They offer high temp ceramic coating for various applications from motorcycles and cars to outdoor furniture. Call (636) 486-2428 to speak with a friendly team member to discuss how they can assist you with your project. Or visit the website to learn more about the business.