Your customers count on clean bar areas and a great beverage selection, but when it comes to standing apart from the crowd, it isn’t always easy to know how to elevate your beverage service experience. However, by minding a few details, such as craft ice, you can do just that. Here are three ways to elevate the customer experience by improving cocktail quality. 

How to Create Better Cocktails & Improve Customer Experience

1. Build an Exceptional Team

When you hire bartenders, find professionals who have a deep understanding of mixology. Test their knowledge by asking them to create signature drinks and cocktails. However, never overlook the importance of personal flair. Try to find someone who feels incredibly comfortable around people and incorporates their personality into mixing and preparing the drinks. If you have more than one bartender, make sure your team has a rapport with one another so that they will work well together under pressure. 

2. Incorporate Craft Ice 

Craft ice may seem like a decorative touch, but it can improve a drink’s quality and boost your profits. Intentionally made large, craft ice can be purchased in spheres or cubes that fit snugly inside your bar glasses. Since the ice has a smaller surface area than several ice cubes together, they melt more slowly and don’t dilute the drink. Customers are sure to enjoy drinks that aren’t watered down, stay cold, and have a beautiful, gleaming ice cube cut to the perfect size.

3. Offer Better Ingredients  

The best drinks are made with the finest ingredients, so don’t skimp on quality. Think about each component of a drink, and try to elevate those ingredients to the highest level. Whether you candy ginger for holiday egg nog garnishes or roast fresh pineapple for a new signature margarita, customers will gravitate toward cocktails made with care.

Whether you own a bar or restaurant, bring in new patrons by elevating your beverage menu with the help of Doggery Craft Ice in Saint Petersburg, FL. Since their inception, they have created hand-cut, pristine ice cubes and custom burgs that have shaped spectacular customer experiences for their clients. Learn more about the ice varieties they offer and how you can benefit from an ice club membership by visiting their website, or call (727) 350-1073 with questions.