Promoting your brand is tricky enough in print and on television, but it’s even more difficult on the side of a car or van. Burchette Sign Corporation in Colfax, NC, is the premier manufacturer of car wraps, custom banners, and business signs in Guilford County. For more than 50 years, they have been helping businesses with a wide variety of attention-grabbing signage to build name recognition and brand identity.

They share three tips for designing effective car wraps:

• Limit Copy: You have only a few seconds to make your point because your vehicle is moving and your audience is steering through traffic. It’s best to limit your ad copy to a few key words. Include your logo, tagline, web address, and phone number, and make them large enough to view at a distance.

• Keep It Simple: Complex designs and busy backgrounds make it more difficult for your audience to see and remember your brand. Car wraps are no place for subtlety — keep your images and design clear, simple, and memorable.

• Highlight Branding: You've worked hard to develop your brand, so incorporate it in your car wraps as you do in your custom banners and other signage. Decide what impression to give the viewer and communicate it. Avoid using photos; instead, focus on brand recognition through use of colors, fonts, and your logo.

Burchette Sign Corporation, a top manufacturer of custom banners, signage, and car wraps, has been serving businesses in Burlington, Winston-Salem, Greensboro, Kernersville, Raleigh, and Charlotte for more than five decades. They offer fast service, detailed workmanship, and affordable prices. Visit their website to learn more about their vehicle wraps and see a gallery of their exceptional work. Call (336) 996-6501 to discuss your signage needs with a friendly professional.