A case study explores how a company helped a client or customer. This can be a valuable marketing tool since it offers specific examples of the benefits of working with a particular brand. It can be added to business websites, brochures, blogs, or client presentations. If you’re interested in creating case studies for your company, follow these tips to create maximum impact.

3 Tips for Leveraging Case Studies In Marketing

1. Choose the Right Client

The purpose of a case study isn’t just to share a story about a current customer; it’s about appealing to future customers. To accomplish this, the subject you choose should be relatable to those you’re trying to target.

For example, if you normally work with small businesses, choose an independent shop instead of a large enterprise. If you’re looking to break into a particular industry, choose a client that fits into that niche.

2. Paint a Picture

To keep readers engaged, you have to make them care about the subject. This means diving into your client and their problem. For example, you might include some quotes from the client about a problem they were having. Then you can dive into what your company did to solve it, and include more quotes about how much better the client’s situation became afterward.

3. Get Specific

Storytelling is an effective way to get a point across, but it’s not as concrete as numbers or facts. These provide quantifiable proof of how much your products or services helped.

For instance, you might include a company’s sales numbers before they started using your software program, then compare them to sales made afterward.

If you want to make your case studies stand out, IDU Creative in Rochester, NY, can help. The graphic design company offers branding and marketing services that businesses can use to create everything from websites to print materials. The team is known for providing creativity without extra or unexpected fees. To get started on your next marketing project, go online, or call (585) 248-5229.