An active social media presence and effective SEO are crucial parts of a modern marketing campaign, building your brand identity, and putting your business in front of new potential customers. However, nothing increases engagement and builds loyalty like a traditional community outreach program. When planning your marketing strategy, the following are a few benefits of partnering with nonprofits or sponsoring community events.

3 Benefits of Participating in Social Outreach Programs

1. Integrate Yourself Into the Community

In today’s digital market, your customers can choose from businesses all over the globe. Becoming a participant in a youth education program or art fair helps establish your business as part of the community in which your customers work and live. This increases the chances they’ll choose your company over a competitor or a large, nationwide chain.

2. Build Brand Recognition

Any community outreach program, whether you’re sponsoring youth enrichment or funding a festival, is an opportunity to advertise your brand. When customers need a service like yours, they may be more likely to choose a brand they already know and trust. More importantly, your potential customers will already know that your company generously supports the local community, creating goodwill that can translate into more business.

3. Give Back to the Community

Not all the benefits of community outreach programs are financial. Working with these programs is an opportunity to help support the community that contributed to your success. Many business owners find that being in a position to strengthen the social fabric is one of the most satisfying aspects of running a successful enterprise.

For nearly 40 years, Tee Masters Golf Club of St. Louis has helped inspire and empower the African-American community with activities designed to create lifelong opportunities for children throughout the area. Their community outreach program partners with leading nonprofits that provide training, housing assistance, and other vital services to St. Louis families. To find out more about what they do and how you can help, visit their website, or call their offices at (314) 748-2111.