The world is full of iconic logos, many of which stick in the minds of consumers for the duration of their lives. The right branding and logos attract people to your brand and cements it in their heads, while the wrong representation can ensure they’ll never look at your materials again.

Graphic design is only one of the many services available through AM Design Studio in Flushing, NY, with team members who are always thrilled to help new clients craft the perfect branding and logos for their business needs. Check out what the New York City web design and development company wants you to know about logo concepts and what your logo says about your business:

• Details Rule: Your branding and logos should look professionally and meticulously done, not “thrown together.” A logo that has clearly had little thought put into it shows consumers you likely put the same effort into your business. Giving your logo the proper attention and care will pay off over time.

• Reflect Target Audience: Logos must cater to the business’s target audience. For example, pastel hues and soft lettering that flows work well for a brand that sells baby products. Sharp or block lettering is often used for more “edgy” companies, such as those that sell motorcycle accessories.
• Color Is Central: Humans react to certain colors whether they realize it or not. Many of the world’s top brands use blue in their logos because it has a calming effect and reminds consumers of the sky and sea. Red, in contrast, is a stimulating hue synonymous with appetite, which is why it’s frequently used in food logos.

Contact the amazing design team at AM Design Studio today to discuss these and other components of a great logo. The Flushing studio also offers photography, SEO, and graphic design- whichever service you choose, they’ll create something memorable for your business.

For more on branding and logo services, please contact AM Design Studio at (347) 732-9271 or visit their website.